Beautiful Faces of 2015

View fullsize

So many emotions today getting to see all my clients together that I was able to share in a piece of their life in 2015.

I love each and everyone of these faces so very much. 

God made you just for me

I thought it is just right time to post the short movie of my client from few weeks back. When it is fall, especially it is around this time - Thanksgiving, we appreciate more of everything we have. Our kids, family, and friends... are among many others we are thankful for. For me, I am appreciating you today!

“Before you go out into the world, wash your face in the clear crystal of praise. Bury each yesterday in the fine linen and spices of thankfulness.”

— Charles Spurgeon

May this Thanksgiving be a bountiful one in feast, friends, family and fun! 

So grateful for having you a part of the Yellowhale Family! 

Love, Kyung

Booking Feb & Mar 2016 Sessions - 50% off session fee!

It has been a while to post a blog entry. Hope you all had a great year! It has been amazing for me, may be I should say it was an epic spring and summer season. There were many wonderful travels to Europe and an amazing family vacation to Cancun - of course the studio got busier this year looking forward to launching a brand new service early 2016. It came and went in a blink of an eye and now I am working like crazy with fall sessions and making tons of holiday cards already. Today, while I am excited to announce that the remaining 2015 sessions are fully booked, I feel really bummed that I can not take any more of my favorite clients' fall sessions. If you were thinking of booking a session with Yellowhale this year, I do apologize for not being able to add you this time. However, please take this amazing opportunity to book your session in Feb/March 2016 at 50% off of session fee.  

As it is so hard to say good bye to summer (yes, I am STILL holding on to the beautiful memories from our summer vacation...), I am posting one of my favorite sessions from August. I have been documenting this beautiful boy "J" since when he was  in mom's belly. I will be meeting with him again before this year is over.

Watch how he runs around and hear he reads his favorite books, and don't miss him playing golf with his daddy.... This short video just wraps up my heart with beautiful moments. It is such a strong reminder of how much I appreciate being a family photographer to BE THERE with you.

A day in the life of the portrait photographer: Behind the scenes of the Evelyn Alex Launch photo shoot

When Leanne and Sue first asked me if I could shoot the launch of their clothing line Evelyn Alex in January, I didn’t think twice about it. I decided I would do my usual natural-light fashion photo shoot, which I’d been doing for more than a decade.

As a natural-light portrait photographer, I always thought sunlight filtering through a window was the most flattering light solution for portraits. It took me years of learning, practicing, and mastering to take beautiful portraits using available light. When it comes to natural light, there are two challenges that can’t be overcome: unpredictable weather and the time of day. (Below images are some of samples of my previous work of natural light fashion photoshoot) 

As you can imagine, the launch of a clothing line involves stylists, hair and make-up artists, models, and numerous outfit changes. So it’s an event that can’t easily be rescheduled if the weather is bad.  This was especially true in this case, since Evelyn Alex was in time crunch and needed the images quickly.  

As EA is all about Real Girls and Real Life, we wanted to go with non-professional models for the shoot.  Out of so many of great candidates from all over the DC area, we chose six girls to represent the brand. They were totally new to photo shoots and never had any training for posing in front of camera. I knew I would have to direct the girls to move and pose for the pictures.

As you all know, I don’t like “posy posy” images, and even having a backdrop is not my style. With a fixed lighting set-up to create consistent images for the website, I had to make sure the backdrop and other settings were consistent as well. I looked through lots of fashion websites, posing guides, and catalogues to inspire myself, but none of them really spoke to me.  I finally found a few magazine images that I liked, and I tore them out and taped them onto the corner wall of the studio where everyone could see them. I ended up being creative and directed the girls to jump, fly, spin, cartwheel, and just be happy. It worked perfectly! (And I learned that I just can’t be posy-posy.)

The EA collection I photographed is for spring and summer, so I also wanted to make the scene bright, fun, active, and real, without bringing in distracting props and colorful backdrops. The white backdrop provided a clean, modern look, but I wanted to make sure it wasn’t boring and plain, so I incorporated fresh flowers, headphones, skateboards, and a wind blower.

To make sure the girls were relaxed and natural, they needed to DO something like smelling flowers, listening to music, dancing, jumping, spinning, or skateboarding. I knew posing for the camera would only make them feel shy and unnatural, but with the warm wind blowing through their hair, lighting flashing and loud music pumping, the girls felt like they were at a party. And that was exactly how I wanted it to be!

I also needed to feature individual outfits. Since EA will be launched exclusively online, I needed to accurately show the detail of the garments. I tried to show each style’s true and natural fit, even when the model was in action. My background as a fashion professional came into play during the preparation stage. I tried to see the whole process as not only a photographer, but also from a designer’s perspective.

All the staff members, including EA designers Leanne Moss and Suejin Orlins; and the amazing stylist Jen Roberti and her assistant Lindsay Chaney; my talented assistants Eunice Choi and Beatriz Tuncer;  and of course all six models got together to fit the clothes and prepare the sequences for the shoot. This was about a week before the actual shooting day. Jen planned everything ahead of time and brought all the accessories. This part took longer than I had thought, as we added more styles and scenes as we went along. The girls were fantastic, trying out different sizes and switching shoes constantly. We took some quick photos to make the sequence chart, which looked like the images below. 

On the day of the photo shoot, everyone came to the studio at 8:30 AM. I specifically asked everyone to arrive with a full stomach because I believe the best smiles come from full bellies. With any activity you do, you must give your body the energy it needs! As we wanted to tackle all 18 group sequences and individual shots along the way, we had to move quickly. Make up and hair was minimal – we wanted the real girls’ look, so we did not have to change anything from how they normally looked, and they were gorgeous!  I gave a quick workshop on how to move in front of camera – with the emphasis on what not to do, including the most important two:

1. don’t point your elbow toward the camera
2. don’t do a “CHEESE” smile

We also practiced a few jumps and few head turns, and we were ready to start shooting at 10AM.

The wind was blowing, the girls’ hair was flowing, the fun music was playing – and before we knew it, everyone’s stomach was growling. We realized we had done half of the sequences, and it was noon. Leanne ordered 13 burritos from Chipotle with lots of guac and chips. We all sat down on the floor and started munching. All the girls (they were from different schools, and so they had not met before) had become best friends, and the studio was filled with laughter .

The latter half of the session was a breeze, and it seemed everyone had become experts on what they were doing. It was an amazing transformation from real girls to professional models. I knew the whole session was an unforgettable experience for these girls, and the pictures that came from the session would always remind them how much fun they had that day. Everyone was excited when the final sequence was done successfully! What fantastic team we had been!

I had taken more than 1,000 images total. There were tons of exciting and fun shots – but here are few of my favorites. The video of our session was shot on my little Cannon S90 on tripod. I am so glad that I shot some video clips of the session, to be able to make the BTS video. Here is the video of what really happened during the shoot.

Evelyn Alex clothing is made in the USA. Their styles focus on fun, comfortable, and easy styles for girls sizes 8 to16. If you have a hard time finding clothes for your tween daughter at the mall, you have to check it out!

Check back often for more sneak peeks into what it's like to be a photographer!

CALL for MODELS!

Happy New Year to you all! 

We have an exciting news for all our Yellowhale friends and family and their friends! Here is the details of our Call for Models! 

Join us for a morning of fun and fashion.
Evelyn Alex, a new tween clothing line, is looking for girls to model for our Spring 2015 photo shoot. Specifically, we need girls between the ages of 9 –12 who usually wear girls sizes 8-14. This is a great opportunity to experience a real fashion shoot and be part of an exciting new clothing label. No modeling experience necessary. We are looking for girls with diverse looks and a willingness to smile for the camera. This is unpaid, but all models will go home with one favorite piece of Evelyn Alex clothing.

DETAILS: 
Age 9-12 
Size 8-14 
Girls with diverse looks and comfortable with camera 
No modeling experience required 
* the parents must fill out model release form before photoshoot

DATES:

Sunday, 2/1. 3:00 — 5:00 pm. Pre-shoot fit/planning session.

Saturday, 2/7.  9:00 —2:00. Exact timing TBD. The girls will not need to be there the entire time.

Please respond to info@yellowhale.com, with EVELYN ALEX in subject line, if your daughter (or your friend's) is interested and available.

Evelyn Alex focuses on fun, practical clothes for tweens. We use the highest-quality fabrics and every piece is made in the USA. For more information about the brand, contact Leanne Mos at leanne@evelynalex.com.

XO, 
Kyung 
Yellowhale Photography